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What is the marketsize of the cosmetic/plastic surgery market in Europe



Thanks a lot

The market will increase every year, exponentially, as new less painful procedures are developed.

Value of the market for cosmetic surgery in the UK 1998 and 1999

======================================...



鈥淚n value terms, the market for cosmetic surgery in the UK was worth

拢144.1m in 1998 and is estimated to rise to 拢158.6m in 1999,

representing a growth of 10.1%.鈥?br>




======================================...

Estimated value for cosmetic surgery in the UK for 2004

======================================...



鈥淭he overall market for cosmetic surgery is forecast to grow at a rate

of around 10% annually, reaching 拢255.8m in the year 2004.鈥?br>




======================================...

Number of cosmetic procedures performed in the UK during 1999

======================================...



鈥?7,000 million cosmetic procedures were carried in the UK during

1999, at a cost of $158m鈥?br>




======================================...

The most commonly performed procedures in 1999

======================================...



鈥淚n volume terms, liposuction and liposculpture are expected to have

been the most commonly performed procedures in 1999 (16.2%), followed

by breast augmentation (9.5%), collagen or fat therapy (8.8%) and

laser treatments (6.7%).鈥?br>


鈥淐onsumer research carried out for Key Note by The Gallup Organization

Ltd indicated that the procedures most popular with respondents were

breast surgery 鈥?including augmentation, reduction and improvement 鈥?br>
(9% of female respondents), followed by body tucks and fat removal

(8%).鈥?br>




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UK cosmetic surgery sales, 1998

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Breast enhancement 拢38m

Facelifts 拢9.6m

Fat reduction 拢31.8m

Nose jobs 拢10.9m

===============================





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UK Sales forecast for 2004

==========================

Breast enhancement 拢65.8m

Facelifts 拢28.7m

Fat reduction 拢69.9m

Nose jobs 拢15.8m

Plastic Surgery for Teens Is Booming
Oct. 11, 2004 (San Francisco) -- American teens now account for 4% of the plastic surgery market in the U.S. -- that translates to 346,000 cosmetic procedures in the past year. But is this good medicine?

Julia Corcoran, MD, a plastic surgeon at Children's Memorial Hospital in Chicago, tells WebMD that plastic surgery procedures can be very good medicine for teens -- if the procedures are done for the right reasons. But just like adults, some teens have unrealistic expectations of surgery, expectations that may be fueled by televisions shows like, The Swan and Extreme Makeover.

"If a teen comes in and says that she wants to look like Brittany Spears, she is not a good candidate," says Corcoran, who spoke to pediatricians meeting at the American Academy of Pediatrics 2004 National Conference & Exhibition here. But on the other hand, "a teen that has a bump on the nose and wants the bump removed may be a good candidate for a rhinoplasty (reshaping of the nose)." Corcoran is an assistant professor of surgery at the Feinberg School of Medicine at Northwestern University and is president elect of the Midwest Association of Plastic Surgeons.

She says, too, that while plastic surgery on the nose in young teens can make a big nose smaller or otherwise reshape the nose, one has to wait until the face is fully grown, usually about age 14 to 16 in girls and 15 to 17 in boys.

"We can't determine if a nose is really big until the jaw has fully grown in," she explains.

The Real Risks of Plastic Surgery

Currently, more than 257,000 of the cosmetic procedures done on teens are nonsurgical ones such as chemical peels, microdermabrasion, and collagen injections. "These are all procedures that are often used to treat acne scarring," Corcoran says.

The most common plastic surgery procedures in teens are done on the nose and almost 43,000 of these surgeries were done in 2003, according to data from the American Society of Plastic Surgeons. The second most common plastic surgery procedure among teens is otoplasty, a procedure that reshapes ears so that they lay flat against the head. "I was surprised by otoplasty data because I consider this an operation for little boys. In girls their hair usually covers the ears, but as they reach their teens they may want to try different styles and the ears become a problem," she says.



Corcoran says that the ear repair is one surgery that is easily justified because many children are ridiculed because they have funny-looking ears. "That can lead to aggression on the part of the child, which interferes with school work and with the ability to make friends," she says. Often psychologists will refer boys to her for this surgery. She says that one boy was referred because he was having a great deal of difficulty in school and the problem was so severe that Medicaid agreed to pay for the procedure. Corcoran notes that six months after surgery the boy's mother reported that her patient was much happier in school and at home. The fighting, she says, was no longer a problem.

Yet, not all pediatricians are comfortable with the concept of plastic surgery for teens. For example, Michael Wasserman, MD, a staff pediatrician at Ochsner Clinic Foundation in New Orleans, tells WebMD that the risk of cosmetic surgery is often not fully understood by either the teen or the teen's parents. "There is always a risk associated with surgery and I think this needs to be clearly communicated."

While he sympathizes with children being ridiculed because their ears stick out, otoplasty is not without risk. "I had a patient who lost part of his ear because he developed an infection in the wound," he says. Wasserman notes that because the ear cartilage has poor blood supply, which is needed for proper healing, the risk of infection is significant.

On the other hand, Wasserman says that many teenaged girls may benefit from breast reduction surgery, while boys often need similar surgery to reduce gynecomastia, which the medical term for enlargement of the breasts in males. He says that in many boys this condition resolves when they go through puberty as fluctuating hormones normalize, but in some males, surgery may be needed. Girls, on the other hand, may experience back pain when their breasts are disproportionately large.

Corcoran agrees that breast reduction surgery is often warranted during the teenage years, however she says that in her practice she will not do breast augmenting surgery until the "girl is at least 19 and is living on her own, away from the parent's house. I feel this helps to confirm that the girl is making this life-changing decision on her own."

Finally, Corcoran says that parents seeking plastic surgery for their children should ask their pediatrician for a referral to a board-certified plastic surgeon.

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